Many good search engine optimisation companies, such as Perth SEO companies, specialize in translating the jargons of SEO and online marketing to plain English. If you live and are running a business in Western Australia, or planning to open a business near the Swan River, then you may have heard the importance and benefits of “citations” or the term “web citations” for local business. Local businesses definitely need some online help, particularly from an SEO company Perth, be it a retail store, a restaurant, a dentistry clinic, an accounting or legal service, a self storage business, etc. But what is citation really about and how can it help?
Local Citation for Local Businesses
To start with, local citation or web citation, is not really a speeding ticket for Google. The citation here refers to a good thing, and is known in many forms and names, such as mention, shout out, reference. But for SEO and web marketing Perthpurposes, it is technically referred as “citation.”
A good citation is simply composed of a brand logo, name of the brand and a link that leads to the business website. A better citation however, is composed of the same thing, plus other vital information that help people and search engines identify exactly who you are, where to find you and what your business is about. This includes physical address, phone and fax number, and other important identifying information. This will greatly help both human readers and search engines identify you from other businesses out there.
More example of good citation includes industry association and online phone directory. If your brand or company sponsors a particular charity, then having a logo of that charity in your website can help the presentation of your website to its visitors. This is common among successful local websites in SEO Perth.
Why is this good for your local business?
Local citations and website citations are great for local businesses, especially for small business, regardless of any of how they are used for online marketing. Anytime someone online mentions your business on his or her website, they directly bring attention to you and even direct their visitors to your business site, giving your website the needed exposure to tap more target market and potential customers from their website. If that website is a known authority in its niche, then you get the same respect from that site’s credibility online.
When it comes to optimisation however, Perth SEO adds a different dimension of advantage, as search engines, particularly Google, pay close attentions to these citations, as they use these information for analysing and ranking websites in Search Engines Results pages (SERPs). This essentially brings you more targeted traffic from customers that really matter for your brand.
For businesses that operate in a particular and limited geographical area, such as in certain state or city, citations are extremely important, because Google and other search engines use this information to show to their SERPs. Thus, effective use of local citation can give anyone a huge advantage even against the giants in his or her industry, as it caters local search results rather than national and broader market.
Visit www.Woocom.com.au/seo-perth and give your website the advantage of local citation in Perth SEO today!
Here’s your no-brainer for the day – “Blogging is NOT dead”, anyone who would tell you otherwise is either lying or not aware of what’s going on in SEO Perth or any locality thriving with this activity. Of course, more and more people and companies are jumping into the social media bandwagon for their internet marketing, but this doesn’t mean blogging is irrelevant. Though it is true that blogging has lost its popularity in the past couple of years, it is still one of the most effective platforms to humanise and market a business through engagement, sharing of ideas, and establishing connection to your target audience.
Blogging takes hard work, and it is definitely not for everyone. It is a new form of publishing, and unfortunately, most brands out there are not good in making compelling, interesting, and unique and regularly updated content. To make blogging work, it takes commitment and a little knowledge of search engine optimisation Perth experts apply. SEO Perth strategies can be very daunting and complicated, but you don’t need to be an expert to make it work for your blog. Here are some blog optimisation tips for non-SEO experts:
First and Foremost, Focus On Your Content
The key to a successful blog is through good quality content. Good content promotes readership and establishes your name, brand and blog as an authority in your niche. This is a great way to promote a good communication line with your target audience, customer engagement and get loyal visitors/readers. From here on, you can do a lot of things to lead people to your business website.
Have a Good, If Not Great Design
Good design is also almost as important as high-quality content – your blog site should be both appealing and functional. Some high quality pictures and images or illustrations to your entries are a big plus. Of course, simplicity is the key in web design Western Australia or for regions that regard digital marketing as important. Your blog should be simple, straightforward and easy to navigate so people will have a good time clicking through tabs and navigating through your pages without getting lost. Last thing you want for your visitors is to confuse and cause them to click the Exit button.
The reason why more and more people think blogging is dead is because of the unstoppable rise of social media. Indeed, Facebook, Twitter, Google+ and YouTube are taking over the scene in both marketing and optimisation, but the great thing about blogging is that, you can incorporate your efforts to these social media platforms.
If you love your own content, which you should, then you should never be ashamed of sharing them around in social media. When people see your blog entries and love them, they will help you in the word-of-mouth by sharing your content all throughout their social media accounts. And this will start a chain of reading, commenting and sharing, which ultimately helps you find or build community. This can be a community of targeted audience and/or a community of bloggers.
Link, Link, Link
Linking is not a black-hat SEO practice. The main reason why you should link your web pages, especially internally, is to make your website and all its pages “stickier.” It’s one of the best ways to reduce bounce rate and keep people on your blog longer.
Also, you can link your blog posts to relevant pages of your business website, and this is a great way to lead people to your site. You can also link externally by linking your entries to authority sites in your niche. This is another good way to get readers from popular sites and vice versa, and let those popular authority sites know about your existence.
These are just four of the many easy SEO Perth practices you can do to amp your blogging and internet marketing efforts. Need help in your optimisation in SEO Western Australia? Check out SEO Perth City and find out how this firm can boost your online business efforts.
For more information, visit: http://seoperthcity.com.au/
In the world of online marketing, you need to utilise efficient methods in order to beat the tough competition. SEO is one of the methods you could not afford to miss out on. It is a process which enables a website to attract more traffic by placing on top of organic search engine results pages (SERP) for certain keywords or keyword phrases. This is a process needed in order for your online business to be known in the virtual world. If you get to the top of SERPs, you will be able to reach your target market and in turn increase the chance of having more profits. Entrepreneurs would agree that no matter how good your products or services are, it would mean nothing if you are unable to get your brand known by prospective clients.
Search Engine Optimisation, as a whole, is a complex procedure which involves a lot of individual processes. Among these processes are keyword research, content creation, link building, and many more. These processes are classified into 2 general types – On-page and Off-Page. The former refers to the processes which are implemented within the website subject to optimisation while the latter are those which are carried out outside of the website. All these need careful planning and a well-planned execution in order to successfully place a certain site to the top of results pages.
If you are an online business owner, hiring the services of optimisation professionals is a must unless you have your own team which has the knowledge, tools, and experience to do the aforementioned procedures for you. Hiring a firm to do all these work for you is much more recommendable though since you can save a ton of effort and time by doing so. Letting the experts take charge would also mean completely eliminating all unnecessary risks of putting out untried and unproven techniques.
Internet marketing strategies are ever evolving since search engine algorithms are also being constantly updated to enhance user experience. This is another big reason to hire the help of professionals. They are constantly in the loop when it comes to the latest tips and tricks in the world of online marketing. As a business owner, you won’t have to keep up with these various updates yourself and just let these pros build you a strong online presence.
We, at Get More Traffic (GMT), is one of the best (if not the best) SEO firm Brisbane has to offer. We have worked with many businesses in Australia which are leaders in their respective industries. Our team of experienced professionals takes pride in delivering outstanding and timely results for each of our clients. We provide various SEO and SEM (Search Engine Marketing) services to cater to your business’ different needs.
Get more essential online marketing information and avail of our free SEO analysis by visiting our website at http://www.GETmoreTraffic.com.au. You may also visit our head office at Level 1, 667 Ipswich Rd, Annerley, Qld, send us an email at email@example.com, or call our toll-free hotline at 1300 332 256. Only hire the most reputable and reliable Search Engine Optimisation Firm Brisbane has so you can get your money’s worth by having only the best results.